Brief

 You work for an independent media production company. 

You have been given the task of producing a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two pages for the working website for the band/artist. 

You may use an existing song for your music video (this does not need to be copyright free). 

The web pages must promote the band/artist to its target audience and enable fans to interact with them.

 Summary of brief requirements:

 • Statement of Intent (approx. 500 words).

 • Music Video: One, three-minute music video. 

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

 • Number of web pages: One homepage and one linked page.

 • Cross-media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained.

 There must be a clear sense of branding across the two elements of the cross-media production.

 Production detail that must be included The production of the music video must include (as a minimum):

 • Range of camera shots, including shot distances, angles and movement as appropriate to a music video.

• Editing of footage appropriate to a music video.

 • At least two different uses of mise-en-scène. 

• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).

 • Graphics/titles to include the name of the track and the name of the band/artist.

 The production of the web pages must include (as a minimum):

 • Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website.

 • Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video.

 • Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

• Text introducing the band/artist. 

• Working links from the home page to the other page.

 • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.

 * Allow any track that may reasonably be considered to be from the rock genre (including sub-genres of rock).

Common themes within Rock music videos.

Anger, and carelessness. USE

 Lots of cuts from performing/singing to narrative. 

  And often fast cuts USE . 

 Jewellery.USE  

 Sunglasses, yellow/orange not black. USE

 Unique outfit, which stands out from the rest of the crowd.USE  

 Areas to film, have graffiti, such as roads or streets.USE  

 The hair should be ”messy” but still look nice while simultaneously being a bit all over the place. USE  

 Colour, lighting to have a strong sense of colour, whether it be pink, green blue or orange. 

 Try and get band logo in the video somehow, (stickers, posters, social media posts) all in the background of a shot.

 Could have other characters possibly mouth lyrics. USE  

 Girls are often used as an “accessory” or “prop” USE